Kenny Dichter, Wheels Up CEO, and Russell Wilson, Seattle Seahawks quarterback, are both former Badgers who are pledging to donate 10 million meals to the hunger relief organization Feeding America. They hope to make a difference to prevent food insecurity due to the coronavirus pandemic and related economic crisis.
Dichter graduated in 1990 with a Sociology major and founded Wheels Up, a private jet company that Wilson is a member of. Dichter and Wilson are contacting other celebrities to get them involved in the effort.